January 3, 2013
We want to thank all of you for connecting with us on some level over these last several months as we quickly ramped our company up for national distribution. The purpose of this first blog is to share some very exciting developments and much of the amazing press and accolades we have garnered this year.
The first and most obvious improvement that many of you have already witnessed is the new packaging. Not only has our packaging improved, but our entire brand image has been reformatted to provide more thoughtful visual cues that call out our special attributes. You will notice the icons we have created to provide clear understanding of our health claims. You may also notice our new commitment to “Turn on the Flavor”. It’s all about the taste & texture, right!
I have been working diligently on creating new toppings to expand our pizza line that take into account all of the constructive critiques we have received from our BOLD fans. Those include some varieties that omit soy and are low in sodium as well as a larger size. I can’t wait to see these on the shelves next to our current pizzas by early 2013. I have some other goodies in the works. Imagine the convenience of restaurant quality home meals that will be as accessible as your own freezer, and you can trust me to ensure they are healthy, allergen free, and delicious. We would love for anyone in or near the New York Tri-state area to participate in sampling these new items before they go to market. Contact us at firstname.lastname@example.org if you would like to join in the tasting extravaganza.
We would also like to encourage any of you to share your story with us. We’d like to learn how you are living with Celiac Disease, gluten or dairy Intolerance, or any other food allergy. Maybe you made the switch because you are vegan or vegetarian or you care about GMOs and organic foods and our pizzas just taste better than everything else. Perhaps your children are suffering from some allergy and BOLD helps in bringing pizza night back to your home. If you are a specialist and have new information to share, we want to get that out to the BOLD community. Your input could help shed light on these topics and help those that are newly diagnosed and looking for advice. I would also love to hear what you see missing in your local grocery stores. Where would you like to see me focus my culinary attention when creating new products?
Please remember to share our Facebook page and email address with anyone whom you think would like to become a BOLD Ambassador. We welcome anyone interested in helping spread the word about this new delicious BOLD approach to healthy eating.
We look forward to hearing from you and we will be sure to announce our new products to you first to show our appreciation for joining in the BOLD Lifestyle of healthy and delicious allergen-free eating.
Chef Eric Brenner